Elements of optimizing user engagement in E-Commerce website

• Main Authors: Maidom, Lizawati Rosclaritha, Baharum, Aslina, Ismail, Rozita, Ab. Fatah, Nur Shahida, Muhammad Omar, Muhammad Omar, Mat Noor, Noorsidi Aizuddin
• Format: Book Section
• Published: Springer Science and Business Media Deutschland GmbH 2022
• Subjects: HB Economic Theory
• Online Access: http://eprints.utm.my/id/eprint/100306/; http://dx.doi.org/10.1007/978-981-16-8515-6_22

E-Commerce companies are faced with a highly competitive environment today. Strengthening and optimizing the user engagement elements in an E-Commerce is a promising approach to increasing value co-creation. However, the lagged of attention to the recognition of user oriented emotional needs and exp...