Elements of optimizing user engagement in E-Commerce website
E-Commerce companies are faced with a highly competitive environment today. Strengthening and optimizing the user engagement elements in an E-Commerce is a promising approach to increasing value co-creation. However, the lagged of attention to the recognition of user oriented emotional needs and exp...
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Springer Science and Business Media Deutschland GmbH
2022
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my.utm.1003062023-04-04T07:00:43Z http://eprints.utm.my/id/eprint/100306/ Elements of optimizing user engagement in E-Commerce website Maidom, Lizawati Rosclaritha Baharum, Aslina Ismail, Rozita Ab. Fatah, Nur Shahida Muhammad Omar, Muhammad Omar Mat Noor, Noorsidi Aizuddin HB Economic Theory E-Commerce companies are faced with a highly competitive environment today. Strengthening and optimizing the user engagement elements in an E-Commerce is a promising approach to increasing value co-creation. However, the lagged of attention to the recognition of user oriented emotional needs and expansion of user-driven demands in E-Commerce will eventually deteriorate business using the platform. Theoretical foundation of user engagement research is also still relatively underdeveloped. The purpose of this research is to explore and validate the user engagement attributes as it applies to peoples’ experiences with technology. By building the attributes that asserts the theory of engagement and recognised fundamental attributes, the reliability factors were then assessed for validation. Preliminary study and reliability analysis were used for the identification of user engagements that would benefit E-Commerce. The result of this research reveals six attributes of user engagements and the reliability of the constructs was computed and have an alpha greater than 0.70 which presents excellent internal consistency reliability. Results indicate user engagement is a process comprised of six focused attention, perceived usability, aesthetics, endurability, novelty, and involvement. The process is characterized by attributes of engagement that pertain to the user, the system, and user-system interaction. This research provides the foundation for future work to further explore the conceptual model in various application areas, and to develop methods to measure engaging user experiences. Springer Science and Business Media Deutschland GmbH 2022 Book Section PeerReviewed Maidom, Lizawati Rosclaritha and Baharum, Aslina and Ismail, Rozita and Ab. Fatah, Nur Shahida and Muhammad Omar, Muhammad Omar and Mat Noor, Noorsidi Aizuddin (2022) Elements of optimizing user engagement in E-Commerce website. In: Proceedings of the 8th International Conference on Computational Science and Technology ICCST 2021, Labuan, Malaysia, 28–29 August. Lecture Notes in Electrical Engineering, 835 (NA). Springer Science and Business Media Deutschland GmbH, Cham, Switzerland, pp. 273-282. ISBN 978-981168514-9 http://dx.doi.org/10.1007/978-981-16-8515-6_22 DOI : 10.1007/978-981-16-8515-6_22 |
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HB Economic Theory Maidom, Lizawati Rosclaritha Baharum, Aslina Ismail, Rozita Ab. Fatah, Nur Shahida Muhammad Omar, Muhammad Omar Mat Noor, Noorsidi Aizuddin Elements of optimizing user engagement in E-Commerce website |
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E-Commerce companies are faced with a highly competitive environment today. Strengthening and optimizing the user engagement elements in an E-Commerce is a promising approach to increasing value co-creation. However, the lagged of attention to the recognition of user oriented emotional needs and expansion of user-driven demands in E-Commerce will eventually deteriorate business using the platform. Theoretical foundation of user engagement research is also still relatively underdeveloped. The purpose of this research is to explore and validate the user engagement attributes as it applies to peoples’ experiences with technology. By building the attributes that asserts the theory of engagement and recognised fundamental attributes, the reliability factors were then assessed for validation. Preliminary study and reliability analysis were used for the identification of user engagements that would benefit E-Commerce. The result of this research reveals six attributes of user engagements and the reliability of the constructs was computed and have an alpha greater than 0.70 which presents excellent internal consistency reliability. Results indicate user engagement is a process comprised of six focused attention, perceived usability, aesthetics, endurability, novelty, and involvement. The process is characterized by attributes of engagement that pertain to the user, the system, and user-system interaction. This research provides the foundation for future work to further explore the conceptual model in various application areas, and to develop methods to measure engaging user experiences. |
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Book Section |
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Maidom, Lizawati Rosclaritha Baharum, Aslina Ismail, Rozita Ab. Fatah, Nur Shahida Muhammad Omar, Muhammad Omar Mat Noor, Noorsidi Aizuddin |
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Maidom, Lizawati Rosclaritha Baharum, Aslina Ismail, Rozita Ab. Fatah, Nur Shahida Muhammad Omar, Muhammad Omar Mat Noor, Noorsidi Aizuddin |
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Maidom, Lizawati Rosclaritha |
title |
Elements of optimizing user engagement in E-Commerce website |
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Elements of optimizing user engagement in E-Commerce website |
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Elements of optimizing user engagement in E-Commerce website |
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Elements of optimizing user engagement in E-Commerce website |
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Elements of optimizing user engagement in E-Commerce website |
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elements of optimizing user engagement in e-commerce website |
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Springer Science and Business Media Deutschland GmbH |
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2022 |
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http://eprints.utm.my/id/eprint/100306/ http://dx.doi.org/10.1007/978-981-16-8515-6_22 |
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