External and internal factors influencing impulse buying behaviour of Malaysian credit card owners in reference to gender

• Main Authors: Harun, Amran, Lee, Ik Lin Ellen, Mohd Kassim, Abdul Wahid, Tahajuddin, Sulaiman, Shamsudin, Abdul Shukor
• Format: Article
• Language: English
• Published: Institute of Advanced Scientific Research 2018
• Subjects: HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://eprints.uthm.edu.my/4286/1/AJ%202018%20%28416%29.pdf; http://eprints.uthm.edu.my/4286/

Malaysians perceived shopping as a leisure activity, however studies on impulse behaviour in Malaysia is limited and more studies are needed. Hence, this study aims to understand the factors influencing impulse buying behaviour of consumers who own a credit card. The objectives of this study are thr...