Innovation marketing from the perspective of new technologies in the food and beverage industry

Today, the Food and Beverage (F&B) sector focuses more on using innovative marketing technologies to introduce their products and enhance their company's image. However, consumer adoption technology of products or services continues to be a challenge for the marketer in the market. This is...

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Bibliographic Details
Main Authors: Ahamat, Amiruddin, Shahkat Ali, Muhamad Sham, Azami, Muhamad Afnan, Prasad, Nunna Venkata
Format: Article
Language:English
Published: IBIMA Publishing 2022
Online Access:http://eprints.utem.edu.my/id/eprint/27290/2/0122728122023622.PDF
http://eprints.utem.edu.my/id/eprint/27290/
https://ibimapublishing.com/articles/JMRCS/2022/492387/492387.pdf
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