Integrated approach to customer requirement using quality function deployment and Kansei engineering to improve packaging design

• Main Authors: Mohamad, Effendi, Faishal, Muhammad, Adiyanto, Okka, Jaafar, Roshidah, Abdul Rahman, Azrul Azwan, Jatmiko, Hapsoro Agung, Novera, Ijmal
• Format: Article
• Language: English
• Published: Research and Technology Transfer Affairs Division, Khon Kaen University 2021
• Online Access: http://eprints.utem.edu.my/id/eprint/25954/2/INTEGRATED%20APPROACH%20TO%20CUSTOMER%20REQUIREMENT%20USING%20QUALITY%20FUNCTION%20DEPLOYMENT%20AND%20KANSEI%20ENGINEERING%20TO%20IMPROVE%20PACKAGING%20DESIG.PDF; http://eprints.utem.edu.my/id/eprint/25954/; https://so01.tci-thaijo.org/index.php/APST/article/view/240348/167137

Packaging is one of the attributes that has a significant impact on the sale of a product. Specifically, it helps customers to notice the product, and it influences their decision to purchase. Several SMEs in Yogyakarta, including those producing crispy wader fish, have failed when it comes to the p...