Achieving ‘appeal’ through Kansei approach

• Main Authors: Teddy Marius Soikun, Ag. Asri Ag. Ibrahim
• Format: Article
• Language: English; English
• Published: Penerbit UMS 2019
• Subjects: PN1660-1693 Technique of dramatic composition; PN1993-1999 Motion pictures
• Online Access: https://eprints.ums.edu.my/id/eprint/30555/1/Achieving%20%E2%80%98appeal%E2%80%99%20through%20Kansei%20approach.pdf; https://eprints.ums.edu.my/id/eprint/30555/2/Achieving%20%E2%80%98appeal%E2%80%99%20through%20Kansei%20approach1.pdf; https://eprints.ums.edu.my/id/eprint/30555/; https://jurcon.ums.edu.my/ojums/index.php/GA/article/view/2183

The design of animation character design depends on the principle of ‘Appeal.’ However, to define this important principle is difficult as it is a perplexing principle as it is based on personal opinion. To ‘achieve’ and understand ‘appeal’ need a systematic way, and this project proposes ‘Kansei En...