Kansei Engineering Approach For The Customers Preferences Of Car Design

• Main Authors: Yahaya, Saifudin Hafiz, Yaakob, Mohd Yuhazri, W.N., Hidayah, Haeryip , Sihombing, Sulaiman, Shamsudin, A.M, Kamarul
• 格式: Article
• 語言: English
• 出版: Springer Verlag 2018
• 主題: T Technology (General)
• 在線閱讀: http://eprints.utem.edu.my/id/eprint/21316/2/KEER2018.pdf; http://eprints.utem.edu.my/id/eprint/21316/; https://link.springer.com/chapter/10.1007/978-981-10-8612-0_31; https://doi.org/10.1007/978-981-10-8612-0_31

In today’s business environment,all companies must prioritize their extraordinary consciousness to determine the customers’ design preferences before producing a certain product since customer design has become the primary concern of the companies’ marketing strategy.This study is related to the cha...