Safety and quality improvement of street food packaging design using quality function deployment

• Main Authors: Mohamad, Effendi, Faishal, Muhammad, Adiyanto, Okka, Abdul Rahman, Azrul Azwan, Jamli, Mohamad Ridzuan, Desviane, Shabilla, Ramawan, Alfian
• Format: Article
• Language: English
• Published: Penerbit Universiti Tun Hussein Onn Malaysia 2021
• Online Access: http://eprints.utem.edu.my/id/eprint/25955/2/5715-ARTICLE%20TEXT-31596-2-10-20210318.PDF; http://eprints.utem.edu.my/id/eprint/25955/; https://publisher.uthm.edu.my/ojs/index.php/ijie/article/view/5715/4069

Product packaging shows product detail and characteristics and can influence consumer desire. A wellpackaged product, when seen or felt, improves product perception and attitude. In Yogyakarta, fried meatballs are popular street food. Customers often complain about packaging post-purchase. Customers...