CRM Impact On SMEs Performance In Malaysian Food Manufacturing Industry
Customer relationship management (CRM) has been successfully implemented in the service industry as well as in large organizations. However, the application of CRM in Small and Medium Enterprises (SMEs) are still arguable. This study aims is to investigate the potential of CRM practices in enhancing...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/16770/1/CRM%20Impact%20On%20SMEs%20Performance%20In%20Malaysian%20Food%20Manufacturing%20Industry.pdf http://eprints.utem.edu.my/id/eprint/16770/2/CRM%20impact%20on%20SMEs%20performance%20in%20Malaysian%20food%20manufacturing%20industry.pdf http://eprints.utem.edu.my/id/eprint/16770/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=96197 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|