CRM Impact On SMEs Performance In Malaysian Food Manufacturing Industry

• Main Author: Mohamad, Siti Hajar
• Format: Thesis
• Language: English; English
• Published: 2015
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://eprints.utem.edu.my/id/eprint/16770/1/CRM%20Impact%20On%20SMEs%20Performance%20In%20Malaysian%20Food%20Manufacturing%20Industry.pdf; http://eprints.utem.edu.my/id/eprint/16770/2/CRM%20impact%20on%20SMEs%20performance%20in%20Malaysian%20food%20manufacturing%20industry.pdf; http://eprints.utem.edu.my/id/eprint/16770/; https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=96197

Customer relationship management (CRM) has been successfully implemented in the service industry as well as in large organizations. However, the application of CRM in Small and Medium Enterprises (SMEs) are still arguable. This study aims is to investigate the potential of CRM practices in enhancing...