Determinants Influencing Behavioural Intention To Use Smart Mobile Travel Apps (Smta) Among Generations X, Y And Z
The evolution of smart devices and artificial intelligence technology has shifted mobile travel apps towards smart technologies. Given the high penetration rate of smartphone use but low usage and high uninstall rate of Smart Mobile Travel Apps (SMTA); limited understanding of determinants influenc...
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.usm.my/60579/1/Pages%20from%20SIA%20YUENG%20HEE%20-%20TESIS.pdf http://eprints.usm.my/60579/ |
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