Social media usage and behaviour among generation Y and Z in Malaysia
Abstract Social media is an important outlet for media agencies as they have wide reach and impressive targeting tools which conventional marketing lack. The main objective of the present research is to investigate the relationship between satisfaction through social media usage among Generation Y...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Enterprises Ltd.
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/93871/1/93871_Social%20media%20usage%20and%20behaviour%20among%20generation%20Y%20and%20Z%20in%20Malaysia.pdf http://irep.iium.edu.my/93871/ https://www.inderscienceonline.com/doi/abs/10.1504/MEJM.2021.117506 |
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