Antecedents Of Brand Origin Recognition Accuracy (BORA) And It’s Impact On Product Preferences Among Young Malaysians

This study seeks to examine the antecedents of Brand Origin Recognition Accuracy (hereinafter called BORA) score, measure young Malaysians’ BORA score and test the consequences of BORA score. The antecedents of BORA score are consumer ethnocentrism, consumer animosity, need for cognition, education,...

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书目详细资料
主要作者:	Teo , Poh Chuin
格式:	Thesis
语言:	English
出版:	2011
主题:	HD28-70 Management. Industrial Management
在线阅读:	http://eprints.usm.my/42803/1/TEO_POH_CHUIN.pdf http://eprints.usm.my/42803/
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