Antecedents Of Brand Origin Recognition Accuracy (BORA) And It’s Impact On Product Preferences Among Young Malaysians
This study seeks to examine the antecedents of Brand Origin Recognition Accuracy (hereinafter called BORA) score, measure young Malaysians’ BORA score and test the consequences of BORA score. The antecedents of BORA score are consumer ethnocentrism, consumer animosity, need for cognition, education,...
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| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
2011
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.usm.my/42803/1/TEO_POH_CHUIN.pdf http://eprints.usm.my/42803/ |
| الوسوم: |
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my.usm.eprints.42803 |
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eprints |
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my.usm.eprints.42803 http://eprints.usm.my/42803/ Antecedents Of Brand Origin Recognition Accuracy (BORA) And It’s Impact On Product Preferences Among Young Malaysians Teo , Poh Chuin HD28-70 Management. Industrial Management This study seeks to examine the antecedents of Brand Origin Recognition Accuracy (hereinafter called BORA) score, measure young Malaysians’ BORA score and test the consequences of BORA score. The antecedents of BORA score are consumer ethnocentrism, consumer animosity, need for cognition, education, international experience, vocation and gender. In this study, there are six measures of BORA scores, namely Overall BORA score, Malaysia BORA score, Foreign BORA score, US BORA score, Europe BORA score and Singapore BORA score. 2011-04 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/42803/1/TEO_POH_CHUIN.pdf Teo , Poh Chuin (2011) Antecedents Of Brand Origin Recognition Accuracy (BORA) And It’s Impact On Product Preferences Among Young Malaysians. Masters thesis, Universiti Sains Malaysia. |
| institution |
Universiti Sains Malaysia |
| building |
Hamzah Sendut Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Sains Malaysia |
| content_source |
USM Institutional Repository |
| url_provider |
http://eprints.usm.my/ |
| language |
English |
| topic |
HD28-70 Management. Industrial Management |
| spellingShingle |
HD28-70 Management. Industrial Management Teo , Poh Chuin Antecedents Of Brand Origin Recognition Accuracy (BORA) And It’s Impact On Product Preferences Among Young Malaysians |
| description |
This study seeks to examine the antecedents of Brand Origin Recognition Accuracy (hereinafter called BORA) score, measure young Malaysians’ BORA score and test the consequences of BORA score. The antecedents of BORA score are consumer ethnocentrism, consumer animosity, need for cognition, education, international experience, vocation and gender. In this study, there are six measures of BORA scores, namely Overall BORA score, Malaysia BORA score, Foreign BORA score, US BORA score, Europe BORA score and Singapore BORA score. |
| format |
Thesis |
| author |
Teo , Poh Chuin |
| author_facet |
Teo , Poh Chuin |
| author_sort |
Teo , Poh Chuin |
| title |
Antecedents Of Brand Origin Recognition Accuracy (BORA)
And It’s Impact On Product Preferences Among Young Malaysians
|
| title_short |
Antecedents Of Brand Origin Recognition Accuracy (BORA)
And It’s Impact On Product Preferences Among Young Malaysians
|
| title_full |
Antecedents Of Brand Origin Recognition Accuracy (BORA)
And It’s Impact On Product Preferences Among Young Malaysians
|
| title_fullStr |
Antecedents Of Brand Origin Recognition Accuracy (BORA)
And It’s Impact On Product Preferences Among Young Malaysians
|
| title_full_unstemmed |
Antecedents Of Brand Origin Recognition Accuracy (BORA)
And It’s Impact On Product Preferences Among Young Malaysians
|
| title_sort |
antecedents of brand origin recognition accuracy (bora)
and it’s impact on product preferences among young malaysians |
| publishDate |
2011 |
| url |
http://eprints.usm.my/42803/1/TEO_POH_CHUIN.pdf http://eprints.usm.my/42803/ |
| _version_ |
1643710581569486848 |
| score |
13.153044 |