Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education?

Globalization foresees the rapid development of information technology (IT) and the Internet,where by customer’s choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002).

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Bibliographic Details
Main Author: Chu Abdullah, Siti Aishah
Format: Article
Language:English
Published: National Higher Education Research Institute, Universiti Sains Malaysia 2016
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Online Access:http://eprints.usm.my/34169/1/003.pdf
http://eprints.usm.my/34169/
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