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Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education?

Globalization foresees the rapid development of information technology (IT) and the Internet,where by customer’s choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002).

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Bibliographic Details
Main Author: Chu Abdullah, Siti Aishah
Format: Article
Language:English
Published: National Higher Education Research Institute, Universiti Sains Malaysia 2016
Subjects:
LB2300 Higher Education
Online Access:http://eprints.usm.my/34169/1/003.pdf
http://eprints.usm.my/34169/
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spelling my.usm.eprints.34169 http://eprints.usm.my/34169/ Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education? Chu Abdullah, Siti Aishah LB2300 Higher Education Globalization foresees the rapid development of information technology (IT) and the Internet,where by customer’s choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002). National Higher Education Research Institute, Universiti Sains Malaysia 2016 Article PeerReviewed application/pdf en http://eprints.usm.my/34169/1/003.pdf Chu Abdullah, Siti Aishah (2016) Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education? Bulletin of Higher Education Research. pp. 6-9. ISSN 1675-6428
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic LB2300 Higher Education
spellingShingle LB2300 Higher Education
Chu Abdullah, Siti Aishah
Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education?
description Globalization foresees the rapid development of information technology (IT) and the Internet,where by customer’s choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002).
format Article
author Chu Abdullah, Siti Aishah
author_facet Chu Abdullah, Siti Aishah
author_sort Chu Abdullah, Siti Aishah
title Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education?
title_short Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education?
title_full Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education?
title_fullStr Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education?
title_full_unstemmed Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education?
title_sort integrated marketing communication:where does it stand in the malaysian institutions of higher education?
publisher National Higher Education Research Institute, Universiti Sains Malaysia
publishDate 2016
url http://eprints.usm.my/34169/1/003.pdf
http://eprints.usm.my/34169/
_version_ 1643708130462269440
score 13.154949

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