The Effectiveness of 'Halal Logo' to Overcome Customers Doubt: A Case Study in Kuala Lumpur

• Main Author: Norlizawaty Tumin
• Format: Academic Projec
• Language: English
• Published: 2009
• Subjects: Food industry and trade; Food > Law and legislation > Malaysia; tes FSU 2004 .N675
• Online Access: http://dspace.unimap.edu.my/xmlui/handle/123456789/377; http://hdl.handle.net/123456789/377

This academic project is to look into the problem of Muslim customers in Kuala Lumpur on the halal and haram, particularly in the food products, as well as to analyze the factors that cause the Muslim customers to feel unconfident and still in doubt with the products though it is labeled halal. T...