The Effectiveness of 'Halal Logo' to Overcome Customers Doubt: A Case Study in Kuala Lumpur
This academic project is to look into the problem of Muslim customers in Kuala Lumpur on the halal and haram, particularly in the food products, as well as to analyze the factors that cause the Muslim customers to feel unconfident and still in doubt with the products though it is labeled halal. T...
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| Format: | Academic Projec |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://dspace.unimap.edu.my/xmlui/handle/123456789/377 http://hdl.handle.net/123456789/377 |
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| Summary: | This academic project is to look into the problem of Muslim customers in Kuala
Lumpur on the halal and haram, particularly in the food products, as well as to
analyze the factors that cause the Muslim customers to feel unconfident and still in
doubt with the products though it is labeled halal. This study also tries to clarify the
effectiveness of the halal label. Interviews, questionnaires, general observations and
library research were the tools employed for the purpose of data gathering. The
findings from this study indicate that the halal status of food products does not only
refer to their source and ingredients, but also the method of processing, handling and
the preparation of the food that include the hygiene aspect according to Shariah.
Besides that, the manufacturers also need to take care about the high quality and the
nutritional values of the food. The modern technology in the food manufacturing
process contributes to create doubts among the customers towards the product. It is
because of the origination of various substances used that we do not know their
source. It will lead to confusion and may lead to haram status. The attitude and
irresponsibility of food manufacturers who misuse halal logo and the weakness of the
implementation of the law on this offence are the main factor that cause customers to
be doubtful to consume the products which are labeled halal. Therefore, everybody
especially the food manufacturers as well as Muslim customers themselves need to
cooperate with the government to ensure that the usage of halal logo in the food
products is really effective and also to overcome customers doubting to these
products. |
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