The Effectiveness of 'Halal Logo' to Overcome Customers Doubt: A Case Study in Kuala Lumpur
This academic project is to look into the problem of Muslim customers in Kuala Lumpur on the halal and haram, particularly in the food products, as well as to analyze the factors that cause the Muslim customers to feel unconfident and still in doubt with the products though it is labeled halal. T...
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| Main Author: | |
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| Format: | Academic Projec |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://dspace.unimap.edu.my/xmlui/handle/123456789/377 http://hdl.handle.net/123456789/377 |
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