Family traditional bakery business sustainability: an analysis on its contributing success factors

• Main Authors: Misran, Norsyahidatun Naim, Mohd Sharif, Mohd Shazali, Saad, Mazni, Ab Karim, Shahrim, Ramly, Alina Syuhaida
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2021
• Online Access: http://psasir.upm.edu.my/id/eprint/97309/1/ABSTRACT.pdf; http://psasir.upm.edu.my/id/eprint/97309/; https://hrmars.com/index.php/IJARBSS/article/view/11232/Family-Traditional-Bakery-Business-Sustainability-An-Analysis-on-its-Contributing-Success-Factors

The waves of civilization, industrialization, technological innovations, economic growth and increasing welfare of people have undoubtedly altered or changed the traditional food culture, including the traditional food products. Some might argue that the traditional foods products are slightly over...