A multi-country study of bank reputation among customers in Africa: Key antecedents and consequences

This paper studies the antecedents related to service quality and the consequences of bank reputation among bank customers in three prominent markets in Africa, the continent on which one of the banking industries with the highest potential in the world is located. The research hypotheses were teste...

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Bibliographic Details
Main Authors: Osakwe, Christian Nedu, Ruiz, Belén, Amegbe, Hayford, Chinje, Nathalie B., Cheah, Jun Hwa, T., Ramayah
Format: Article
Language:English
Published: Elsevier 2020
Online Access:http://psasir.upm.edu.my/id/eprint/87611/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/87611/
https://www.sciencedirect.com/science/article/pii/S0969698919305508
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