Holdings: Relational antecedents and consequence of key account management performance: a review, framework and research agenda

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Bibliographic Details
Main Authors:	Kawsar, Ahmmed, Nor Azila, Mohd. Noor
Other Authors:	kahmed.ba@gmail.com
Format:	Article
Language:	English
Published:	School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2015
Subjects:	Key account management performance Idiosyncratic investment Repeat order Length of relationship Social exchange theory
Online Access:	http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40046
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