Factors influencing consumers' preferences towards meat and meat products with traceability systems in Malaysia

• Main Authors: Mohd Nawi, Nolila, Basri, Hani Nabila, Kamarulzaman, Nitty Hirawaty, Shamsudin, Mad Nasir
• Format: Article
• Language: English
• Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2018
• Online Access: http://psasir.upm.edu.my/id/eprint/77403/1/5%20-%20IFRJ18230.R1%20edited.pdf; http://psasir.upm.edu.my/id/eprint/77403/; http://www.ifrj.upm.edu.my/25%20(08)%202018%20supplementary%202/5%20-%20IFRJ18230.R1%20edited.pdf

Majority consumers around the world have become increasingly concern and aware about their health and food safety. Recent food crisis and foodborne illness incidents showed the needs to assure the authenticity and traceability of foods in the market especially meat and meat products. These scandals...