Consumers preferences towards meat and meat products with traceability systems in Klang Valley, Malaysia

• Main Authors: Basri, Hani Nabila, Mohd Nawi, Nolila, Kamarulzaman, Nitty Hirawaty, Shamsudin, Mad Nasir
• Format: Article
• Language: English
• Published: International Organization Of Scientific Research 2017
• Online Access: http://psasir.upm.edu.my/id/eprint/61216/1/Consumers%20preferences%20towards%20meat%20and%20meat%20products%20with%20traceability%20systems%20in%20Klang%20Valley%2C%20Malaysia.pdf; http://psasir.upm.edu.my/id/eprint/61216/; http://www.iosrjournals.org/iosr-jhss/papers/Vol.%2022%20Issue6/Version-10/N2206108084.pdf

Nowadays, consumers’ concerns towards food safety have significantly increasing and they tend to generally aware about their health. This concern has become particularly serious because of food scandal and countless cases that happened around the world. These scandals lead to negative effect and...