Determinants of customer loyalty: a review and future directions

• 主要な著者: Abu-Alhaija, Ahmad Saifalddin, Raja Yusof, Raja Nerina, Hashim, Haslinda, Jaharuddin, Nor Siah
• フォーマット: 論文
• 言語: English
• 出版事項: AENSI Publications 2018
• オンライン･アクセス: http://psasir.upm.edu.my/id/eprint/72208/1/Determinants%20of%20customer%20loyalty.pdf; http://psasir.upm.edu.my/id/eprint/72208/; http://www.ajbasweb.com/old/Ajbas_July-2018.html

This paper aims to provide a summary review on the existing loyalty models. It focuses on the key factors and perspectives that can assist marketing scholars and professionals in enhancing customer’s loyalty. A review of the literature has been employed to provide further understandings on customer’...