Religion in consumer behavior research: the significance of religious commitment and religious affiliation

• Main Authors: Abu-Alhaija, Ahmad Saif-Alddin, Raja Yusof, Raja Nerina, Hashim, Haslinda, Jaharuddin, Nor Siah
• Format: Article
• Language: English
• Published: IJECM Pub UK 2018
• Online Access: http://psasir.upm.edu.my/id/eprint/73764/1/Religion%20in%20consumer%20behavior%20research%20the%20significance%20of%20religious%20commitment%20and%20religious%20affiliation.pdf; http://psasir.upm.edu.my/id/eprint/73764/

This study discusses the influence of religion on customers’ attitudes and behaviors mainly through religiosity and religious affiliation as important religious factors can provide a further understanding to existing research models. The challenges and limitations of religiosity and religious affili...