The motivational approach of religion: the significance of religious orientation on customer behaviour

• Main Authors: Abu-Alhaija, Ahmad Saif-Alddin, Raja Yusof, Raja Nerina, Hashim, Haslinda, Jaharuddin, Nor Siah
• Format: Article
• Language: English
• Published: IJECM 2017
• Online Access: http://psasir.upm.edu.my/id/eprint/63492/1/The%20Motivational%20Approach%20of%20Religion.pdf; http://psasir.upm.edu.my/id/eprint/63492/

Most marketing studies used religious affiliation, religious commitment, and religiosity in measuring the influence of religion on customers' attitudes and behaviors. This study sheds light on the religious orientation as another religious factor that researchers should examine its influence to...