Influence of religious orientation on Jordanian viewers’ loyalty towards satellite TV channels
A review of the literature shows that few studies investigated customer’s loyalty model from a religious perspective. In addition, most of these studies investigated the religious influences on customer’s loyalty model using two religious dimensions, namely religious commitment and religiosity. Ther...
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/76777/1/GSM%202018%2022%20IR.pdf http://psasir.upm.edu.my/id/eprint/76777/ |
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