Critical discourse analysis on copywriting in 2019 Malaysia aidilfitri television advertisements
Television advertisement is the main medium for brands of products or services to transmit messages to consumers. The copywriting in the advertisement should be intelligible in order for consumers to grasp the message. However, the contents of television advertisements nowadays do not use quality...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/98749/1/FBMK%202021%2028%20-%20IR.pdf http://psasir.upm.edu.my/id/eprint/98749/ |
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