Elements of critical discourse in copywriting on Malaysian celebrity television advertisement

• المؤلفون الرئيسيون: Roslan, Nur Widad, Abdul Halim, Hazlina, Abdul Jabar, Mohd Azidan, Mamat, Roslina
• التنسيق: مقال
• اللغة: English
• منشور في: Canadian Center of Science and Education 2019
• الوصول للمادة أونلاين: http://psasir.upm.edu.my/id/eprint/69742/1/69742.pdf; http://psasir.upm.edu.my/id/eprint/69742/; http://www.ccsenet.org/journal/index.php/ass/article/view/0/38396

This study focuses on the elements of critical discourse in copywriting on Malaysian celebrity television advertisements. The objectives of this study is to identify and discuss the elements of critical discourse in copywriting on Malaysian celebrity television advertisement videos. This study will...