Application of the psychological continuum model to understand customers' involvement and satisfaction in a fitness center
This research examined how customers’ perceptions of service quality influence the degree of their involvement and psychological connection to a sport activity at a fitness center by applying the Psychological Continuum Model (PCM). Research instruments consisted of the PCM and SERVQUAL and administ...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Malaysia Pahang
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/56902/1/Application%20of%20the%20psychological%20continuum%20model%20to%20understand%20customers%27%20involvement%20and%20satisfaction%20in%20a%20fitness%20center.pdf http://psasir.upm.edu.my/id/eprint/56902/ https://www.mohejournal.com/index.php/mohe/article/view/MoHE%20Vol6%282%29_5 |
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