Beyond the lens of Courier Service industry: Understanding customer satisfaction and Loyalty among Young Consumers in Malaysia.

This study delves into the courier service industry, concentrating on the satisfaction and loyalty of young consumers aged 18 to 35 years old in Malaysia. The primary aim was to examine the impact of Service Quality (SERVQUAL) dimensions on young consumers’ satisfaction. The SERVQUAL model, which in...

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Bibliographic Details
Main Author: BELINDA KIM MOI, LIM
Format: Thesis
Language:English
English
English
Published: NONE 2024
Subjects:
Online Access:http://ir.unimas.my/id/eprint/45440/7/DSVA%20BELINDA.pdf
http://ir.unimas.my/id/eprint/45440/4/BELINDA%20%2824%20pgs%29.pdf
http://ir.unimas.my/id/eprint/45440/5/BELINDA%20%28fulltext%29.pdf
http://ir.unimas.my/id/eprint/45440/
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