Understanding the role of memorable tourism experiences in loyalty at Giant Panda Conservation Centre, Zoo Negara Malaysia
Memorable tourism experiences (MTEs) have recently emerged to become an important study for tourism destinations to compete in this rapid growing marketplace. Unlike visitors’ loyalty, it has always been a vital objective of service providers. Positive MTEs have been hypothesized for being able to d...
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Main Authors: | Thoo, Poh Yee, Johari, Shazali, Ismail, Mohd Hafizal, Yee, Lai Ling |
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Format: | Article |
Language: | English |
Published: |
Blue Eyes Intelligence Engineering & Sciences Publication
2019
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Online Access: | http://psasir.upm.edu.my/id/eprint/28221/1/Understanding%20the%20role%20of%20memorable%20tourism%20experiences%20in%20loyalty%20at%20Giant%20Panda%20Conservation%20Centre%2C%20Zoo%20Negara%20Malaysia.pdf http://psasir.upm.edu.my/id/eprint/28221/ https://www.ijrte.org/download/volume-7-issue-5s/ |
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