Understanding the role of memorable tourism experiences in loyalty at Giant Panda Conservation Centre, Zoo Negara Malaysia

• Main Authors: Thoo, Poh Yee, Johari, Shazali, Ismail, Mohd Hafizal, Yee, Lai Ling
• Format: Article
• Language: English
• Published: Blue Eyes Intelligence Engineering & Sciences Publication 2019
• Online Access: http://psasir.upm.edu.my/id/eprint/28221/1/Understanding%20the%20role%20of%20memorable%20tourism%20experiences%20in%20loyalty%20at%20Giant%20Panda%20Conservation%20Centre%2C%20Zoo%20Negara%20Malaysia.pdf; http://psasir.upm.edu.my/id/eprint/28221/; https://www.ijrte.org/download/volume-7-issue-5s/

Memorable tourism experiences (MTEs) have recently emerged to become an important study for tourism destinations to compete in this rapid growing marketplace. Unlike visitors’ loyalty, it has always been a vital objective of service providers. Positive MTEs have been hypothesized for being able to d...