Shifting from experience economy to memorable tourism experience: an overview from ecotourism

• Main Authors: Subramaniam, Thanam, Samdin, Zaiton, Ramachandran, Sridar, Puvaneswaran, Kunasekaran
• Format: Article
• Language: English
• Published: American Scientific Publishers 2018
• Online Access: http://psasir.upm.edu.my/id/eprint/73884/1/Shifting%20from%20experience%20economy%20to%20memorable.pdf; http://psasir.upm.edu.my/id/eprint/73884/; https://www.ingentaconnect.com/contentone/asp/asl/2018/00000024/00000005/art00071

This article provides an overview of the current literature on memorable tourism experiences (MTE) in the ecotourism sector. Malaysia, as a developing country, is improving its policies in the ecotourism sector to attract more international tourists and to generate national revenue. Thus, creating m...