Demographic and attitudinal variables associated with consumers' intention to purchase green produced foods in Malaysia.

• Main Authors: Rezai, Golnaz, Mohamed , ZainalAbidin, Shamsudin, Mad Nasir, Phuah, Kit Teng
• Format: Article
• Language: English; English
• Published: 2011
• Online Access: http://psasir.upm.edu.my/id/eprint/23626/1/Demographic%20and%20attitudinal%20variables%20associated%20with%20consumers.pdf; http://psasir.upm.edu.my/id/eprint/23626/

The green concept and green foods are developing and are still at their infancy stage in Malaysia. Therefore, there is a need to examine Malaysian consumers’ attitude, perception and intention towards green food consumption. Thus, the objective of this study is to determine the extent to which selec...