Analysis of online CSR message authenticity on consumer purchase intention in social media on Internet platform via PSO-1DCNN algorithm
With the deepening of the research on corporate social responsibility (CSR), CSR has become increasingly important to enterprises. It can affect consumers’ willingness to purchase enterprise products. Corporate social responsibility activities are used by many multinational corporations as a competi...
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| Format: | Article |
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Springer Science and Business Media Deutschland GmbH
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/105711/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85162024658&doi=10.1007%2fs00521-023-08739-y&partnerID=40&md5=9c611322558314094aa5b73400e16c03 |
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