Time for tea: factors of service quality, memorable tourism experience and loyalty in sustainable tea tourism destination
Underpinned by Script Theory and the S-O-R model, this research enhances the green tourism consumption literature to identify how destination service quality contributes to visitors’ memorable experiences and loyalty towards a place-based food tourism attraction. A total of 202 tourists who visited...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Published: |
Multidisciplinary Digital Publishing Institute (MDPI)
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/102473/ https://www.mdpi.com/2071-1050/14/21/14327 |
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