Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience

• Main Authors: Cheung, M. L., Leung, Wilson K.S., Cheah, J. H., Koay, Kian Yeik *, Hsu, Bryan C. Y.
• Format: Article
• Language: English
• Published: Emerald 2021
• Subjects: HF Commerce; G 154.9 Tourism
• Online Access: http://eprints.sunway.edu.my/1850/1/Koay%20Kian%20Yeik%20Key%20tea%20beverage%20values%20driving%20tourists%E2%80%99%20memorable%20experiences%20an%20empirical%20study%20in.pdf; http://eprints.sunway.edu.my/1850/; http://doi.org/10.1108/IJCTHR-08-2020-0188

Purpose – Using consumption value theory, this study aims to examine the impact of tourists’ perceived consumption value dimensions of tea beverages offered by Hong Kong (HK)-style cafe´s, including taste value, price value, health value and emotional value, on tourists’memorable experience (ME),...