DOES ENVIRONMENTAL, SOCIAL AND GOVERNANCE HAVE AN IMPACT ON HOW GREEN HOTELS ARE? PURCHASE INTENTION AS A MODERATOR VARIABLE. OPINIONS OF A SAMPLE OF HOTEL CUSTOMERS IN IRAQ

• Main Authors: Atshan N.A., Jamaluddin H., Tong C.S., Al Abrrow H., Abbas S.
• Other Authors: 57207624056
• Format: Article
• Published: Editura Universitatii din Oradea 2025
• Subjects: governance approach; green economy; hospitality industry; hotel industry; perception; tourism development

Investigating ESG and its effects on green hotels is the current study's goal. As well as the connection between the moderating effect of purchase intention. Applying the Theory of Planning Behavior (TPB) as a theoretical framework. Data (720) on workers in the hotel industry were gathered usin...