Attitude Towards Advertising: A Young Generation Cohort's Perspective
This study aims to investigate young consumers’ views about advertising from generation perspective. Specifically, it seeks to scrutinize the effects of both advertising beliefs and personal values on their attitude towards advertising. As past studies review little about the implication of gener...
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| Main Authors: | , |
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| Format: | E-Article |
| Language: | English |
| Published: |
Asian Journal of Business Research
2015
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/8615/1/Attitude%20Towards%20Advertising%20A%20Young%20Generation%20Cohort%27s%20Perspective%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/8615/ http://www.researchgate.net/publication/280003946_Attitude_Towards_Advertising_A_Young_Generation_Cohort's_Perspective |
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