Impact of Consumer Inertia on Mobile Commerce Adoption under the Influence of Market Isomorphism Effects

This study examines consumer mobile commerce adoption through consumer adoption behaviour from intention to use into adoption under the influence of consumer inertia and market isomorphism. The presence of inertia elements could naturally act as an inhibiting agent in adopting consumer technologi...

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Bibliographic Details
Main Authors: Tiu, Chai Hui, Dayang Affizzah, Awang Marikan
Format: Article
Language:English
Published: 2022
Subjects:
Online Access:http://ir.unimas.my/id/eprint/40021/1/Impact%20of%20Consumer%20Inertia%20on%20Mobile%20Commerce.pdf
http://ir.unimas.my/id/eprint/40021/
https://www.business-and-management.org/paper.php?id=167
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