Factors Affecting Satisfaction and Loyalty in Public Transport using Partial Least Squares Structural Equation Modeling (PLS-SEM)
With an increasing number of privately own vehicles in Malaysia, the popularity of public transports is increasingly challenged by ride-hailing services such as Grab, MyCar, JomRides and MULA. To develop effective strategies aimed at retaining users, it is necessary to understand the factors that a...
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Main Authors: | Mah, Yau Seng, Wan Hashim, Wan Ibrahim, Lo, May Chiun, Ha, Shiaw-Tong |
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Format: | Article |
Language: | English |
Published: |
Blue Eyes Intelligence Engineering & Sciences Publication
2019
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/27510/1/Wan%20Hashim.pdf http://ir.unimas.my/id/eprint/27510/ https://www.ijitee.org/ |
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