Factors Affecting Satisfaction and Loyalty in Public Transport using Partial Least Squares Structural Equation Modeling (PLS-SEM)

• Main Authors: Mah, Yau Seng, Wan Hashim, Wan Ibrahim, Lo, May Chiun, Ha, Shiaw-Tong
• Format: Article
• Language: English
• Published: Blue Eyes Intelligence Engineering & Sciences Publication 2019
• Subjects: TA Engineering (General). Civil engineering (General)
• Online Access: http://ir.unimas.my/id/eprint/27510/1/Wan%20Hashim.pdf; http://ir.unimas.my/id/eprint/27510/; https://www.ijitee.org/

With an increasing number of privately own vehicles in Malaysia, the popularity of public transports is increasingly challenged by ride-hailing services such as Grab, MyCar, JomRides and MULA. To develop effective strategies aimed at retaining users, it is necessary to understand the factors that a...