Prestige of products and code-switching in retail encounters
The study examined code-switching in retail encounters involving sales personnel of cars, credit cards, beauty products, and food products with a Chinese customer. Altogether 27 retail encounters were audio-taped and transcribed. Analysis of the 14,944-word corpus was conducted using Gumperz’s [(198...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2020
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/22956/1/abstract.pdf http://ir.unimas.my/id/eprint/22956/ https://www.tandfonline.com/doi/full/10.1080/14790718.2018.1559321 https://doi.org/10.1080/14790718.2018.1559321 |
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