External perception of organisational culture and customer based corporate reputation: the mediating role of transparent communication

• Main Authors: Yusuf, Nafisa Aminu, Mustaffa, Che Su, Mohamad, Bahtiar
• Format: Article
• Language: English
• Published: Academic Research Publishing Group 2018
• Subjects: PL Languages and literatures of Eastern Asia, Africa, Oceania
• Online Access: http://repo.uum.edu.my/26490/1/IJSSR%206%202018%20638%20645.pdf; http://repo.uum.edu.my/26490/; http://doi.org/10.32861/jssr.spi6.638.645

Companies that are able to take advantage of good reputation are likely to increase their economic performance by retaining large customer base. While studies have established a direct relationship between organisational culture and corporate reputation, scholars have argued that there is paucity of...