Understanding the usage of whatsapp among Malaysian employees through the lens of social influence theory

• Main Authors: Mustaffa, Che Su, Che Soh, Che Hasniza, Abu Bakar, Hassan, Mohamad, Bahtiar
• Format: Article
• Language: English
• Published: Science Publishing Corporation Inc 2018
• Subjects: PL Languages and literatures of Eastern Asia, Africa, Oceania
• Online Access: http://repo.uum.edu.my/27907/1/IJET%207%204.38%202018%201039%201043.pdf; http://repo.uum.edu.my/27907/; https://www.sciencepubco.com/index.php/ijet/article/view/27635/14327

The study examines the social influence factors that affect the intention for using WhatsApp application among employees in a Malaysian organisation. The objectives of the study are to ascertain the reasons for the employees to currently use WhatsApp and to examine the factors that affect the use o...