An Exploratory Factor Analysis (EFA): Analysis of message strategy instrument validity

• Main Authors: Megat Ibrahim, Nan Zakiah, Mustaffa, Che Su
• Format: Article
• Language: English
• Published: Universiti Tun Hussein Onn Malaysia Publisher’s Office 2020
• Subjects: PL Languages and literatures of Eastern Asia, Africa, Oceania
• Online Access: http://repo.uum.edu.my/27901/1/JTS%2012%201%202020%2046%2059.pdf; http://repo.uum.edu.my/27901/; http://doi.org/10.30880/jts.2020.12.01.006

Message strategy is a collection, compilation and dissemination of ideas, issues and information by taking into consideration the basics of communication skills in the execution process. In the context of development, the dissemination of information by agents of...