The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2005
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/17022/1/The%20influence%20of%20fear%20appeal%20advertising%20toward%20consumers%27%20attitute%2C%20emotion%2C%20reaction%2C%20and%20purchase%20intention%20in%20Kuching%2C%20Sarawak%20%2824%20pages%29.pdf http://ir.unimas.my/id/eprint/17022/7/Sim%20Swee%20Liang.pdf http://ir.unimas.my/id/eprint/17022/ |
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