The Application of Technology Acceptance Model 2 (TAM 2) E-Purchase Intention Among Health Tourist in Thailand
Thailand is considered as having an excellent potential for becoming a hub in health tourism in Asia. Indisputably, health tourism seems to be a lucrative business in Thailand. Thailand is increasingly enjoying international acclaim for its health care services while touring the country. Health tour...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2011
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| Online Access: | http://etd.uum.edu.my/2728/1/Wanlapha_Phatthana.pdf http://etd.uum.edu.my/2728/2/1.Wanlapha_Phatthana.pdf http://etd.uum.edu.my/2728/ |
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